Healthtex, a children’s clothing company dating back to the 60s, asked us to update their brand. Big Fish eagerly rushed off to New York for a week-long design blitz, and produced some great work. The brand winner, along with photography from a hastily produced shoot, showcased at the brand summit. Additionally, we developed the business system, packaging system, point of sale, and on product system. And we have created some fun graphics for the clothing line for several seasons.